Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 8 weeks. Available in 50 luminous shades.
L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance.